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WELCOME
Sophie durey
The Lifestyle Perfected
Thought Leadership Network
We are a Family of Game Changers
Positively Impacting the World Through
Our Words, Images and Actions
Positively Impacting the World Through
Our Words, Images and Actions


01.
Sophie You Are Backing Human Incredible Companies Making A Difference For People, The Planet and Generating Wealth.
We are here to support your journey
to the next level of engagement, inspiration and growing your community.
Lifestyle Perfected
Thought Leaders enjoy:
100% more engaged audience with
6% engagement rate compared to the
industry average of 3% engagement rate.

Content Strategy
- Campaigns: Take a holistic assessment of all your interests and organize them into high-level campaigns. Examples include, focusing on how UMANA is creating and redefining wealth for their clients and implementing personal campaigns, such as showcasing your Sustainability and Human and Civil rights interests.
- Consistent Mix: Design an engaging, informative and dynamic content mix that takes the audience on a repeating journey of learning of your personal and UMANA’s achievements, passion and purpose. For example, showcasing how some of the world’s most visionary self-made leaders turn to UMANA to promote their wealth, wellbeing, and world-changing ideas.
- Involve: Include your target audiences with promotions, videos, Facebook and Instagram Live Sessions. For example, creating beautiful and engaging Instagram Stories to engage and showcase your client success stories.
- Analyze: Determine which content performs best and create variations to produce engagement and association with market niche.
Growth
Increase social media followers by 2,000 to 8,000+ new followers a month using:
- Fan pages
- Shout out pages
- Secret participation of Giveaways
- Interaction with Hashtags,the Explore Page, Location and Events
- Engagement Pods
- Power Likes
- Follow/Unfollow
The strategies above are the strongest methods to organically grow your social media followers and engagement.
Engagement
- Community: Create a thriving social media community by building a larger and more active following through clear communication of your interests and achievements.
- Likes: In 3 months, average Likes per Post on Instagram will increase from 36.4 to 1,500+.
- Comments: In 3 months, average Comments per Post on Instagram will increase from 1.5 to 45+.
- Engagement: In 3 months increase Engagement Rate to 5%+.
- Hashtags: Implement Advance Hashtag Research to secure high reach and impressions.
- Conversation: Create a conversation with your audience and other accounts to become a more active collaborator on your social media platforms.
- Polls: Create Polls and Quizzes for engagement and research purposes.
- Tools: Utilize the most effective tools on each social media platform to encourage engagement.
- Stories: Create beautiful and engaging Instagram Stories to encourage engagement and conversions.
- Lives: Implement Facebook/Instagram Lives to further connectivity, and conversions.
Conversions
1. Conversion Paths: Create clear conversion paths to increase traffic to your landing pages. For example, encouraging your audience to visit UMANA and use the form on the “Say Hello” page.
2. CTA: Implementing an informative and Call-To-Action focused content strategy to attract new leads/followers from social media, as well as generating activity from the present audience.
3. Analysis: Month over month overall improvement of strategy and performance through testing and analytics review.
2. CTA: Implementing an informative and Call-To-Action focused content strategy to attract new leads/followers from social media, as well as generating activity from the present audience.
3. Analysis: Month over month overall improvement of strategy and performance through testing and analytics review.

Sophie, we love your brand and the elevation you bring to the people and companies you serve. We’d be happy to support you in all improvements outlined above and welcome you to the Lifestyle Perfected Business Thought Leadership Family.
03.1
Success Stories


04.
Content Strategy
Did you know, 2 Billion Likes occur on Instagram every day?
Researching target audience, where to find them and what type of content and products they like to engage with.
Creating and implementing Social Media Content Schedule and Calendar Revenue Strategy & Call-To-Actions (CTA) Optimization.
Influencer Marketing
Advertising Campaigns
Recreate each piece of content for reuse on social media platforms
Researching types of content that is most engaging to our audience. Collaborate with Sophie Durey on choosing content that is most important to create, including but not limited to the following;
Tagging persons – e.g. “tag someone who has made a difference for you”
News – share link articles and quotes about the article, etc.
News – share link articles and quotes about the article, etc.
Promotion of partners, brands, influencers etc.
Becoming an active participant on weekly Twitter Chats to increase exposure and authority. Such as, #EthicalHour and #WomenInTechChat.
Highly engaging 1-1 content where your supporters can actively get involved.
Organize and implement guest posting and vlogging/Instagram stories
Organize and implement guest posting and vlogging/Instagram stories
Identify and implement the best ways to promote content and grow audience
Advanced Hashtag Research
Advanced Hashtag Research
Creating an engaging community by authentic sharing, storytelling and interaction
Establishing relationships with key users
Weekly content and metrics review

05.
Pick
Your Package

Together with the Lifestyle Perfected Thought Leadership Business program we will:
Includes | Engage$1,250No contract Billed monthly | Grow$2,500No contract Billed monthly | Influence$4,000No contract Billed monthly | Movement$6,000No contract Billed monthly |
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MOST POPULAR | ||||
Revenue Strategy & Call-To-Actions (CTA) Optimization: | ||||
Creating & Testing CTAs to optimise revenue. | ||||
Conversion tracking (Tracking Links need to be provided to the team to achieve this). | ||||
Influencer Marketing: | ||||
Identify relevant influencers to cross-promote. | ||||
Influencer Relationship Management. | ||||
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New Followers. | +2,000 / mo | +3,000 / mo | +4,000 / mo | +8,000 / mo |
Gallery Posts. | 3 / week | 3 / week | 5 / week | 5 / week |
Stories Posts. (Includes using Instagram Stories' Tools to entice engagement and exposure). | 3 / week | 5 / week | 5 / week | |
Involvement in Engagement and Telegram Pods. | ||||
Power Like Boosts | ||||
Personal commenting and replying on relevant accounts. | ||||
Influencer Marketing. | ||||
Advertising Campaigns: Ad budget is provided by the client. | ||||
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Tweets & Tweet Interactions includes retweets, replies, comments and shoutouts. | 1 / day | 3 / day | 5 / day | |
Implementing Polls to encourage engagement. | ||||
Cross-promotion of your other social media accounts. | ||||
Being active on Twitter Chats and Trends. | ||||
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Posts on the main page. | 3 / week | 3 / week | 5 / week | 5 / week |
Advertising Campaigns: Ad budget is provided by the client. | ||||
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Posts on the main page. | 3 / week | 3 / week | 5 / week | |
Advertising Campaigns | ||||
Weekly Content & Metrics Review: | ||||
Review previous week's content performance based on | ||||
Metrics: Impressions, Reach, Engagement & Website Clicks (Trackable Links). | ||||
Ideate & strategize on new content initiatives |
Engage
$1,250
Grow
$2,500
Influence
$4,000
Movement
$6,000
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Analysis of Social Media
Analysis of @sophiedurey Instagram Page: